At UnderSide Records, we don’t follow trends—we make waves. Based in Texas, we’re an independent record label built from the ground up to develop raw talent and amplify authentic voices. Our mission is simple: to empower artists with the tools, support, and creative freedom they need to thrive in today’s music industry.

Founded by artist and entrepreneur JJschmitty, UnderSide is more than a label—it’s a movement. We work closely with every artist, from production to promotion, booking to branding. We’re not just about streams—we’re about stories, moments, and the grind that gets you there.

With a growing roster that includes standout voices like Malakai Manson and JJschmitty himself, UnderSide is carving a new path in music—one rooted in independence, impact, and intention.

This is the other side of the industry. This is UnderSide Records.